A woman with long dark hair smiling while sitting on an orange couch. She is wearing a white t-shirt with a colorful graphic and red pants, accessorized with jewelry and pink nail polish.

Adding the FUN in Marketing
for Creative

Abstract pink cloud shape with four rounded protrusions on each side, resembling a fluffy cloud or cotton candy.

We are your
Marketing BFFs

Injecting a little fun and warmth into your marketing. Bold ideas, feel good content, and results that make your brand hot.

Stylized illustration of a red chili pepper with a green stem.
Yellow oval with pink text that says 'SPICY'.
Illustration of a woman holding a book and a cup of coffee with the text "We Butter Both Sides" in pink on a light green background.
Cartoon illustration of two women hugging with the text 'Making Pinteresti Your BFF' in red on a pink blob background.
A sticker with purple background, red text that says 'Iced Matcha Hot Ideas', and a red illustration of a cup of iced matcha with a straw
Neon sign of a chili pepper with a tied leaf on top
Pink oval sign with the words 'Work Besties' in large cream-colored letters.
A pink and yellow illustration of a juice box with a straw and small bows on it.
Red and pink oval sticker with the word 'SPICY' in bold pink letters.
Illustration of a girl holding a phone and shaking a spice jar, with the text 'Spice Up Your Socials' in red on a blue cloud-shaped background.
A pink sticker with a drawing of a glass of red liquid, a stirring stick, and small bows floating inside the drink.
A red oval sign with beige text that reads "Cooking Fry Up".

We butter both sides

Illustration of a person holding a camera in one hand and a toaster in the other, wearing casual clothing including sneakers and a jacket.

Pinterest and InstagraM with a side of feel good content.

We’re not your average marketing studio. And honestly? That’s the whole point. No rinse-and-repeat content strategy. No “just post it and hope for the best” energy. Everything we create is custom-built to actually sound like you, feel like you, and work like a charm.

We’re here to make your social media life easier, breezier, and maybe even a little bit fun (shocking, we know). Wherever you’re based be it New York, Australia, or curled up in bed with a cup of coffee ( or matcha ) anywhere in the world, we’re just a google meet, slack message, and a DM away. Grab your virtual sunscreen, a fruity drink, and let’s turn your socials into something you actually love showing up for.

The Hot sauce
menu

Illustration of hand pouring sauce from a bottle

(aka our services)

Swipe to Spice up your Socials

Drawing of a woman taking a selfie with her smartphone, wearing a dress with puffed sleeves and sandals, smiling with one arm raised.
Red oval sticker with the word 'SPICY' in large pink letters.
A woman sitting on an orange sofa, holding a white mug with orange juice, using a tablet with a stylus, wearing red pants, a printed t-shirt, and colorful jewelry.
Abstract pattern with wavy shapes in pastel yellow and light purple colors.
Illustration of a red chili pepper with a small leaf and stem at the top.

Not a ‘monthly check in and see you never kind of set up

Investing in social media should feel like brunch with your business bestie, not like logging into Calls with a sigh and a spreadsheet. Whether you’re in a “please help me I’m drowning in drafts” era or just want your content to finally feel aligned, you’re in the right place. Let’s make your socials a space you love again, without the burnout, the bland or the boring.

We get what’s in your head (and make it make sense)

You’ve got the vision and about 37 open tabs in your brain and we’re here to sort through the chaos and turn it into content that feels like you. From swirling ideas to actionable strategy, we know how to make the magic happen (without you needing to make a 40-slide brief).

Business friendships & lots of voice notes

You’ll find us in your inbox, your DMs, and occasionally your dreams (kidding… kinda). We’re in it for the long haul, sharing laughs, lessons, and a whole lot of voice notes. Because good marketing feels better when it’s built on real conversations. Marketing’s better when it feels like a two-way crush hehe

Marketing that is Fresh, Fun, and Seriously Effective

We butter both sides: Pinterest and Instagram. And we don’t just make things pretty…we make them pop, perform, and actually do the thing (get you seen, saved, and swooned over). Our content comes with a crispy crunch, a little heat, and results that taste like hotcakes.

Red oval sticker with the words "HOT IDEAS" in large light blue letters.

Clients we call friends

(tap to reveal)

Making your brand hot

🌶️

Spice up your socials

🌶️

Making your brand hot 🌶️ Spice up your socials 🌶️

A woman with dark hair wearing a white T-shirt and red pants, holding a silver laptop, smiling and standing barefoot indoors against a white wall with shelves and a glass door in the background.
A young woman with long brown hair and light skin, smiling and sitting on an orange leather couch in a modern living room decorated with framed artwork and a wooden bookshelf.

Meet your marketing BFF

Yes I plan my life on Pinterest and probably yours too hehe

Hi, Hey, Hello!

I’m Kriti, matcha-obsessed, candle always burning, and usually dreaming up content ideas mid-cookie bite. I’ve been doing the social media thing for over 10 years now (yep, started as a teen blogging from my bedroom) and have been running this little studio of mine for 4+ years.

I’ve got a degree in International Fashion Business from Nottingham Trent, but honestly? My best ideas come from real life, travels, café corners, or chaotic notes app scribbles. I’ve lived in Toulouse, studied in the UK, and now I’m mostly based in India, though you’ll probably catch me hopping on a call from somewhere sunny like Bali or Bangkok.

I love helping brands show up online in a way that actually feels like them. Think fun strategy chats, real content that won’t make you cringe, and the occasional pep talk if you’re doubting your magic. Also, if you ever need a nudge to just film the damn behind-the-scenes, I’m your girl.

We don’t bite, unless

it’s a cookie.

Pink text saying 'COME SAY HI' on a red oval background.

Join us over on Insta

🌶️

Join us over on Insta 🌶️

Illustration of two women hugging

Let’s not make this a one-time thing.

We’re serving spicy strategy, feel good content tips, and the occasional cookie-fuelled ramble straight to your inbox. You in?

We respect your inbox (and your boundaries). Zero spam, pinky promise.